JGC Research
There is an urgent need for more, better and timely research and information about emerging trends in the broad disciplines of marketing. The old “silos” of the marketing function, including advertising, public relations, government relations, investor relations and internal communications, are rapidly giving way to a new integrated marketing effort centered on the Internet and focus on web users and their individual interests.
JGC Research was formed to provide marketing professionals with research data and guidance about important trends affecting and changing the marketing discipline.
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