Media coverage is crucial to building your image and driving revenues. But do you know how to make the most of your media opportunities?

Jon Greer, a former journalist and media trainer, can show you how. Jon has trained hundreds of executives and PR people and his clients have appeared in the Wall Street Journal, The New York Times, Fortune, CNN and CNBC, as well as numerous other media outlets.

Jon Greer Consulting’s media training is designed to give you the skills and the confidence to:

• Handle a sudden media call from a hard-charging reporter
• Deliver the information you want to present, rather than just answering the reporter’s questions
• Control every media interview: when it is, where it is, what you will say and what you won’t say
• Create and deliver media information that generates more than your fair share of coverage – because you know what the media wants and how to provide it

Whether it’s print, TV, radio, podcast or YouTube, Jon can improve your skills, eliminate your fear and help you make the most of your media opportunities.

Training includes:

Part One: Laying the Groundwork:

• An overview of best practices and benchmarking of your prior experience and comfort in the media interview setting.
• An initial mock interview session to assess your current skills, strengths and areas for improvement.

Part Two: Locking in What You’ve Learned:

• A series of additional follow-up sessions in the weeks following the initial session, either by phone or in-person, during which you will undergo additional mock interview training and coaching to sharpen skills and work on areas for improvement.

All Programs Include the Following:

• Review of your current messaging, PR program and media placements prior to the start of training.
• Best practices training and discussions.
• Practice interviews to teach and coach media interview best practices.
• Follow-up reports to identify strengths, areas for improvement and next steps

“I first met Jon at a media training course, where I was impressed by his exceptional depth of knowledge and ability to present concepts in a unique, memorable way. I brought him in to media train a few of our spokespeople and the feedback was so positive that we now have him on a regular circuit, spending several days training new spokespeople and brushing up the battle-weary ones at least once a quarter. I’d recommend Jon for media training in a heartbeat.” – Kira Lee, Qualcomm CDMA Technologies

Jon Greer Consulting LLC would be happy to provide you with a customized proposal to conduct spokesperson training for your company. Contact us at 510-547-7123 or jon AT jongreer DOT com.