Every day, older executives are retiring or stepping down from their leadership positions and are being replaced by younger executives who have grown up online.

Therefore: every day your business spends relying solely on offline techniques for sourcing deals or building your reputation is another day when you are reaching fewer and fewer key decision makers.

The time to jump in to social media marketing is now — no business can afford to wait another day before starting, or improving, their social media marketing program.

How can you easily, quickly and economically get started using social media to your advantage? Here are some first steps:

• Make sure every senior executive of your company has a LinkedIn profile, and that their profile is consistent with what they say about themselves and your company in all other marketing communications
• Establish a Facebook page for your company and fill it with the same kinds of information you already have on your web site
• Establish a Twitter account for your company and post press releases and other information that you are sharing with the world through other media
• Create a blog and post short, interesting news and information about your company, your industry and the economy and business world.

You can do it — and we can help. Contact Jon Greer Consulting LLC today to schedule an introductory meeting or phone call and get started taking your social media marketing to the next level.